Taylor Potts - SVP/Director of Brand and Marketing

Taylor Potts joined NBT Financial Bank in 2026 and brings more than 20 years of experience in marketing and branding. A five-time National ADDY Award recipient, he has worked with iconic brands including Stetson, Kubota Tractor, Cook Children’s, and Sinclair Oil, as well as financial institutions such as Southwest Bank, Northstar Bank, and Security Bank & Trust. He also served as a consultant on the Fort Worth Stockyards’ billion-dollar development, including Mule Alley and the Drover Hotel. 

He focuses on building brands that are clear, consistent, and built for long-term growth. At NBT Financial Bank, he leads brand strategy and marketing initiatives aimed at strengthening customer relationships and expanding the bank’s presence across DFW. He is a graduate of Full Sail University.